Increase Your Website Conversions: An Interview with Chris Dayley
This week, Chris Dayley, a successful young entrepreneur, sits down to talk to us about why you, as a business owner, should become an expert on CRO (conversion rate optimization) and how it can greatly impact the success of your business.
Chris started his own company, Disruptive Advertising, in 2014. After working many years in digital marketing, using SEO, PPC and social media tactics to help clients achieve ranking results and get more business, Chris realized something invaluable: you need to be able to test and track conversion or you won’t be able to bring in the most revenue possible. Chris explains in-depth why you should be A/B Testing for your website and how to get conversion rates to increase revenue for your business.
In this business podcast episode, you will also learn:
- The process Chris used to start his own company
- Why you should be making decisions based on data
- What CRO really is, and how you can use it
- How to use A/B testing
- How to satisfy every kind of buyer persona
And so much more!
- You can find Chris and his services at his website: http://disruptiveadvertising.com/
- Find Chris’ free e-book on A/B Testing- http://disruptiveadvertising.com/examiner
- Tools you can use:
- Visual Web Optimizer
- Hot Jar
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