Stop Following the Crowd: Get Creative with Your Marketing by Thinking Outside the Box
In this episode I talk about the value of creative marketing and share with you some of my best tips. You don’t have to be a marketing professional to come up with good marketing strategies for your business. You just need to “think outside the box.” This is more than just an often-used business cliché; it’s about cultivating the ability to look at things differently than you typically do. Here, I give you several ways to beef up your creative thinking skills and push them beyond their limit. Very successful and clever business owners have gotten ahead of their competition by using creative marketing techniques to reach new customers. Don’t be afraid to be different!
In this episode, you will discover:
- To stop getting caught up in the same old marketing techniques that you have always done.
- To be different than your competition you must think differently, and beyond the norm. Stop thinking the same way they do or you will always get the same results.
- To start the creative process and nail your messaging strategy, you must first revisit the question, who is your ideal client? Narrow it down to no more than three; you cannot be everything to everyone.
- To know what products or services in your portfolio you can offer your ideal client and what needs you can solve for them.
- The fact that human beings are hardwired to notice when something is different. You can take advantage of this to get the attention of your clients!
- Why even great messaging in a crowded space will not get read. You need to move away from the crowd and rise above what may be taken as spam.
- To be very familiar with what your competitors are marketing, and how. What has been beaten to death? Do you have a product or service that they don’t have that you can push in order to set you apart? Why not stand out from all the noise of your competition so that clients hear you?
- How to avoid the trap of focusing solely on your core products and services. Instead, ask yourself what standalone items in your portfolio have you overlooked to promote, and who can benefit from them? Identify who out there may be seeking these things?
- How to lower the “barrier to entry.” Once you have built a connection with a client seeking something standalone, it will be a natural progression to open the door and market them your core products and services.
- To win clients over through pre-planned communications strategies. Get their attention by making it about them. And, show them what’s in it for them by identifying the problems your business can solve for them.
- Avoid unnecessary confusion and problems down the road by ensuring that your marketing objectives are completely in line with your client’s objectives. Do this by asking clarifying and pre-framed questions. And, don’t forget to reconnect with them later.
- Remember, building relationships with potential clients happens before they become clients. And, your role is to make sure you are adding value to them.
Finally, in this episode, I share some of best “secret” creative marketing strategies that have grown my companies, and which you should definitely explore. Have fun!
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